The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Film & Video
I hope this email finds you well
Agency: Publicis One Touch
Client: Beiersdorf Category: Film & Video
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: Film & Video
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Film & Video
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Film & Video
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV Category: Film & Video
The Impossible Choice
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres Category: Film & Video
A Beautiful Sight
Agency: Grey Health NY / New York + Roof Studio / New York
Client: VABYSMO - Genentech Category: Film & Video
Prospectus
Agency: Apple Marcom + Arcade Edit / Los Angeles + O Positive / Los Angeles
Client: Apple Category: Film & Video
Sluggish Campaign
Agency: Wealthsimple / Toronto + Epoch FIlms + BaconX + Rock Paper Scissors
Client: Wealthsimple Category: Film & Video
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Film & Video
Annual ID:
OS25_HW045M
Award:
2025 Health & Wellness Merit Award
Agency:
Publicis One Touch
Client:
Beiersdorf
Title:
I hope this email finds you well
Category:
Film & Video
Annual ID:
OS25_HW046M
Award:
2025 Health & Wellness Merit Award
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Film & Video
Annual ID:
OS25_HW047M
Award:
2025 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Film & Video
Annual ID:
OS25_HW048M
Award:
2025 Health & Wellness Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Film & Video
Annual ID:
OS25_HW049M
Award:
2025 Health & Wellness Merit Award
Agency:
adam&eveDDB / London + CALM + ITV
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Film & Video
Annual ID:
OS25_HW050M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy / Mumbai
Client:
St. Jude India ChildCare Centres
Title:
The Impossible Choice
Category:
Film & Video
Annual ID:
OS25_HW052M
Award:
2025 Pharma Merit Award
Agency:
VML / Chicago
Client:
Abbott / Libre
Title:
Above the Bias
Category:
Film & Video
Annual ID:
OS25_PH011M
Award:
2025 Pharma Merit Award
Agency:
Grey Health NY / New York + Roof Studio / New York
Client:
VABYSMO - Genentech
Title:
A Beautiful Sight
Category:
Film & Video
Annual ID:
OS25_PH013M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Amazon XCM + Caviar
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Film & Video
Annual ID:
OS25_BS034M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Apple Marcom + Arcade Edit / Los Angeles + O Positive / Los Angeles
Client:
Apple
Title:
Prospectus
Category:
Film & Video
Annual ID:
OS25_BS035M